Laser or Diamond engraving?
Many pet tag suppliers boast of being able to "laser engrave" your tag.
This sounds very impressive and futuristic - but laser engraving is actually not suitable for pet tags.
Laser engraving is OK for items that aren't going to be rubbed or bashed about very much - and if your pet is like most other pets, their tag will endure a significant amount of rubbing, knocking, bashing and scraping.
So we do not do laser engraving on pet tags
We use a diamond-tipped precision engraving tool, operated by CAD software, and deep-engrave to ensure that the lettering will be able to tolerate rough handling and wear-and-tear.
In order to do deep-engraving, we need tags that are a bit thicker than most others - so we only use tags that have sufficient "body" to take this deeper engraving cut.
By using higher quality, thicker tags, and by deep-engraving with a diamond-tipped tool, we ensure that you not only get a quality tag, but that all aspects of it are geared for durability.
Tags do eventually wear down and some can get damaged.
You should CHECK YOUR PET'S TAG at least once a week, and certainly before you take them outside your property (such as dog walking).
If any of the information is unreadable - it's time for a new tag...